Introducing the New Samsung Design Website and Instagram

Introducing the New Samsung Design Website and Instagram Design, Reconnected December 1, 2025

Branding

In December 2025, Samsung Design opens two new doors — the renewed Samsung Design website and the official Instagram account, @design.samsung, marking the beginning of a new chapter in how we communicate and share our design vision.

“Empathy fuels our creativity. By placing human connection at the center, we cultivate an environment where ideas grow through dialogue and collaboration. Inspiration is not a one-way act — it’s a shared journey. Together, by exchanging thoughts and perspectives, we shape meaningful work that moves people and the world forward.”

Mauro Porcini, President and Chief Design Officer(CDO), Samsung Electronics

The Renewed Website for a Broader Design Story

The new Samsung Design website offers a more dynamic and integrated platform for exploring our design philosophy and creative approach. It provides an expanded view into the thoughts and processes that shape Samsung’s products and experiences, highlighting how design drives both innovation and human value.

A New Instagram for Global Dialogue

With the launch of @design.samsung, we aim to open a more immediate and engaging space for creative minds around the world. The platform will share ongoing projects, inspirations, and perspectives — offering a glimpse into how Samsung Design continues to evolve through creativity and curiosity. Beyond stories of Samsung Design, it invites audiences to explore the broader value of creativity — discovering ideas, people, and cultures that inspire design in all its forms.

Built on the belief that design begins and ends with people, Samsung Design continues its journey to inspire and connect - opening new ways to share ideas and imagine better experiences together.