The Design Story of the S95H TV

The Design Story of the S95H TV Designed to Be Seen April 7, 2026

TV/AV

*This image is simulated for illustrative purposes and contains elements created with the assistance of generative AI tools.

For years, television design has moved toward a shared goal: achieving a bezel-less form. This pursuit of visual immersion refined the TV silhouette into an increasingly minimalist object. However, in doing so, individual designs became harder to distinguish from one another when viewed from the front.
S95H holds onto the essential values of television and the viewing experience, while offering a new interpretation of the front design — one that re-envisions how a TV occupies a space. Rather than disappearing into its surroundings, S95H becomes a design icon that shapes the character of the room.

*Images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, and model.

An Expressive Use of Metal

The TV panel is set atop a real metal plate, creating the impression of a screen floating in midair. While preserving the inherent advantage of OLED’s slim screen, the metal plate is boldly exposed on all sides, establishing a distinct presence when viewed from the front. The contrast between the seemingly weightless panel and the metal base allows the TV to become an art frame integrated into the space, offering a visual experience that departs from conventional TVs.

*This image is simulated for illustrative purposes and contains elements created with the assistance of generative AI tools.

Revealing What Was Once Hidden

Most TVs have achieved a refined silhouette by concealing the physical components required for operation at the rear. S95H overturns this convention. Instead, the structural element that powers the TV is integrated into a front-facing metal plate, where it becomes a defining part of the design language.
The panel layered above appears to float, visually minimizing the TV’s perceived thickness. When wall-mounted, the metal plate integrates as a natural extension of the living space, as if it were part of the wall itself. This approach responds to user needs for a wall-mounted TV that blends seamlessly into its surroundings.

*This image is simulated for illustrative purposes and contains elements created with the assistance of generative AI tools.

Sound, Space, and Seamless Living

S95H weaves design, sound, and usability into one cohesive experience, elevating the overall quality of the living space. Rich sound fills the space between the TV panel and the metal plate to enhance audiovisual immersion.
The Wireless One Connect solution allows external devices to be easily connected or removed— even after installation. By minimizing cable-related constraints, S95H supports a cleaner installation while enhancing everyday ease of use.