AI × (EI + HI) - 2026 Samsung Design Artist Collaboration
Samsung Electronics joins this year as a lead partner, extending the brand's ongoing design ethos that design is an act of love. Samsung showcases a collaborative series pairing original work by Korean artists with custom-designed frames for Samsung's OLED TV S95H, exploring how technology and craft can speak the same visual language.
Presented within the DDP alongside the fair's galleries and In Situ program, the collaboration reflects Samsung's continued investment in Korea's design community and its broader vision for design as a creative, cultural, and deeply human practice.