This exhibition is an open laboratory of design experiments exploring Samsung’s vision for the near future of technology.

Through concepts, prototypes, and immersive experiences, we explore a simple idea: technology should serve humanity—guided by AI × (EI + HI), where artificial intelligence is shaped by emotional intelligence and human imagination, and becomes an enabler of empathy, creativity, and human potential.

Here, form and function follow meaning, creating experiences that elevate life and help people live longer, live better, live loud, and live on.

Welcome to The Human Side of Tech.

April 20 – 26, 2026

Superstudio Più (Via Tortona 27 Milano)