SKIP NAVIGATION
May 08, 2025 Opening Packaging Possibilities

Advanced Concept Package Design for Small Portable Projectors, BOJAGI

Image of bojagi in various forms. The Premiere 5 product placed on the front side with an illustration, set against the back side composed of five differently colored fabric panels. A styled shot with a ring attachment.
Image of bojagi in various forms. The Premiere 5 product placed on the front side with an illustration, set against the back side composed of five differently colored fabric panels. A styled shot with a ring attachment.

Bojagi is the name given to a traditional Korean square piece of cloth used to wrap or cover cherished items for storage. It’s flexible enough to use for wrapping small gifts and food or transporting items. Bojagi is widely used in different forms and purposes, but most are made from leftover fabric and are reusable, which means there’s no waste.

Samsung Designers were inspired by the functionality of Bojagi and launched the BOJAGI project in their hunt for advanced concept package design for small portable projectors. At the International Forum Design Awards 2025 in Germany, the project received a Gold Award and recognition for its distinction. Let’s meet the designers and discover the exciting stories behind BOJAGI.

Received the Gold Award at the 2025 iF Design Awards This content covers advanced design concepts that have not been released in the market. There are no specific plans for releasing these designs, which are early ideas without spec considerations for mass production.

"We kept thinking, 'Isn’t there some way to keep using the package even when we’re done with the product?' and that’s where it all started. A more usable package, with a flexible shape so it’s compatible with all kinds of products."

  • A woman with shoulder-length hair.

    Jaewon Kim

    CMF Designer
    Design Team of VD Business

  • A woman with short hair down to the ears, wearing glasses.

    Jihye Im

    Visual Interaction Designer
    Design Team of VD Business

  • A woman with long hair and bangs.

    Sunyoung Kim

    Visual Interaction Designer
    Design Team of VD Business

  • A man with short hair.

    Jongpil Kim

    Software Engineer
    Design Team of VD Business

  • A woman with a shoulder-length bob parted down the middle.

    Youngwook Kim

    CMF Designer
    Design Team of VD Business

  • A man with short hair, facing to the left.

    Beomho Jeon

    CMF Designer
    Design Team of VD Business

How did the BOJAGI advanced concept design come about?

Small portable projector packages are often designed to conform to the shape of the product, ensuring it’s safe and visually pleasing. However, it seemed a shame that the package becomes useless once the product is done with. So we decided to create a package and design that could be used universally for any product. While researching different lifestyles involving small portable devices, we were drawn to the idea of camping. Campers usually pack everything they need all at once before heading out, which reminded us of Korea’s traditional wrapping cloth, Bojagi. That’s where the concept started to take shape. We were inspired by the way leftover fabric is stitched into a square and used for wrapping, so we brought the idea of Bojagi into our design.

A compact portable device wrapped in a bojagi. The handle resembles a roof, and the rectangular base evokes the shape of a house.
Left side shows the front of the bojagi, right side shows the back. On the left, Samsung The Premiere 5 is laid on its side, with the Samsung Freestyle placed diagonally nearby. At the bottom right, the Freestyle’s lens is shown in a top view.

What are the key design features of BOJAGI?

First is the diversity that arises from combining different pieces. One of the standout features of BOJAGI is that each design is unique depending on which fabric is used, so it naturally develops its own characteristics in the process. Since it’s made from fabric, it can be used universally because it’s not limited to one product shape. And it’s not just for carrying electronic items. It can be used to carry all sorts of small items, adding to its versatility. When not in use, it can be folded down small for easy, compact storage.

I’m curious how the initial idea evolved into a fully-fledged concept design.

The primary goal of the BOJAGI package was to wrap and carry small portable projectors, so it had to be sturdy and practical enough to protect the contents inside. That’s why we landed on thick material. Traditionally, Bojagi is tied with a knot when wrapped, but it’s not always easy or convenient for people to tie a knot that looks good and is also secure. To make it easier to use, we added a handle and created a package-like structure using magnets. We also added a pocket on the inside to store accessories like cables and chargers.

Styled image showing a hidden pocket beneath the central illustration on the front of the bojagi. A compact portable device’s remote and charger are stored just below the corner with a handle.
Animated illustration on the inside front of the bojagi. Starting from the top left corner and moving clockwise, four circular graphics explain the bojagi. In the center, there is a globe symbol with the text "Everyday Sustainability.
This is an example of the screen displayed when linked with AR and may differ slightly from the actual view.
A smartphone camera recognizing the illustration at the bottom corner of the bojagi’s front side.

The AR technology graphics inside are fascinating. It’s like a hidden treasure map.

Inside, we included graphics and an AR code underneath to explain how BOJAGI was made. By pointing your phone camera at the graphics, you can see AR animations of how to use BOJAGI, as well as the concept and production guidelines. We didn’t want to stop at simply offering a product. We also wanted the stories of BOJAGI to be easier and more interesting for customers using AR technology, so they could share the meaning and value of the product, too.

Multiple bojagi backs, each composed of five differently colored panels, arranged in a regular, repeating pattern.

The flexibility of BOJAGI is so appealing.

BOJAGI seeks to be versatile while using materials without waste. Rather than a package made for just one product, it’s an open design for everyone. Because it’s made from leftover fabric, the combinations of pieces are open-ended, allowing for endless possibilities. By collaborating with textile companies or fashion brands, the concept can even be expanded to new fashion items and beyond.

A bojagi spread out on an outdoor lawn, with the Samsung Freestyle placed on a nearby folding chair.
This image has been created by generative AI (Flux Pro,Firefly).

Any final thoughts to share?

In the comment for the Gold Award at the 2025 iF Design Awards, it says that this project redefines the way we carry things. I think many people resonated with the idea of breaking away from convention, in that it doesn’t have to be plastic or hard packaging, and that a lot of thought was given to its potential uses. This project was only ever about discovering an advanced concept, so if it were ever to be developed into a real, usable product, it would require a lot of practical solutions. But, if BOJAGI can serve as a catalyst for fresh inspiration in future design, that in itself would be incredibly rewarding.

samsung.com
닫기