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Is it enough to impress people with more innovative technology &
functions? As newer functions and innovations are added, it’s true
that as products become ‘smarter’ they’re more beneficial in our
everyday lives, it’s also true that it’s becoming increasingly difficult to
understand and fully utilize those functions. Another facet of ‘Mean-
ingful Design’ is to bridge the gap between product and user, to make
the experience as simple and seamless as possible. Our artist collabo-
ration with Seungbae Kim started from this point. Together with three
innovative products from Samsung Electronics, we attempted to
bridge the gap through compelling and intuitive artwork.

The artist collaborating with Samsung Electronics is Seungbae Kim. A graduate
of London’s Central Saint Martins, his artwork and illustrations can be seen on
a huge scale or as pixels in the form of character designs for a digital park
project. Although still relatively new on the scene, we thought he was one to
look out for and chose to work with him on this collaboration.

BRIDGING THE GAP
Developments in design and technology should ultimately benefit the consumer.
We at Samsung Electronics always adhere to this ethos and apply it as the essence of all of our products as we strive to
maintain an open channel of communication with you. It goes without saying that we are committed to achieving this
open channel through ‘Meaningful Design’ in our products, our services and dedication to your well being.
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