The Third Book

The Galaxy Book3 Series Design Story

Introducing Samsung Galaxy Book3, created with Essential Design principles and the most refined and powerful Galaxy Book yet.

Our Stories  |  Mar 16, 2023


Over the Horizon Over the Horizon

Bringing Joy to Everyday Experiences

Make Each Day Better with One UI 5

One UI helps us express ourselves in everyday moments and connect with others to build lasting memories. Enjoy a richer mobile experience with One UI 5 through the Galaxy S23 series.

Our Stories  |  Mar 9, 2023
  • Over the Horizon
    Over the Horizon The Samsung Galaxy Sound Branding Story

    Over the Horizon is Samsung Galaxy’s brand sound that has captured the sentiments and trends of each era through its colorful variations since 2011. This is the sound design story for the latest iteration of this symbolic tune.

    Our Stories  |  Mar 2, 2023
  • Create the Essentials
    Create the Essentials Samsung Galaxy S23 Series Design Story

    Even through continuous transformation, the essence remains the same. Galaxy S23 series’ design story captures the Samsung’s vision for the future.

    Our Stories  |  Feb 16, 2023
  • Day in the Life
    Day in the Life Everyday with Samsung

    Here are devices that carry out our day-to-day tasks, helping us enjoy the moments of our days. This is what life in a day looks like with Samsung Design.

    Our Stories  |  Feb 7, 2023
  • In the Future
    In the Future Tomorrow with Samsung

    How far can the future technology take us? Let’s imagine together a future where technology makes our lives more comfortable and full of possibilities.

    Our Stories  |  Feb 2, 2023

More Stories

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  • #Joy_of_Immersion

    Mundane moments can become instantly enriched with joy through interesting and entertaining content. Enjoy immersive experiences with a vibrant selection of Samsung products.

  • #Better_Experiences

    Designs focus on user experiences to help us more easily and conveniently use advanced technologies. Here are examples of UX that provide more user-friendly experiences to make our everyday lives better.

  • #Designing_Productivity

    Multi-tasking is now a prerequisite for the busy lifestyles of modern users. Explore devices that feature designs and functions that enhance your productivity.

    • Going Beyond Innovation
      Going Beyond Innovation
      Going Beyond Innovation

      Samsung Galaxy Z Flip4 and Galaxy Z Fold4 Design Story

      Aug 11, 2022
    • T7 with the Shield
      T7 with the Shield
      T7 with the Shield

      Portable SSD T7 Shield Design Story

      May 10, 2022
    • Expand Your World
      Expand Your World
      Expand Your World

      Samsung Galaxy Tab S8 Design Story

      Mar 03, 2022
    • Delightfully Light
      Delightfully Light
      Delightfully Light

      Samsung Galaxy Book Pro & Pro 360 Design Story

      Apr 30, 2021
  • #Expanding_the_World

    Samsung Design’s creative pursuits range from visualizing new worlds inspired by the wonders of science fiction to building metaverse adventures. Take a leap into the limitless world of Samsung’s products that come with both powerful performances and immersive content.

  • #Living_Smarter

    When technology connects with our homes and user experiences are integrated into our daily lives, a life we’ve only dreamed of becomes a reality. Samsung SmartThings Home Life bridges together diverse tastes, lifestyles, and our everyday activities.


  • IDEA Design Awards 2022
    IDEA Design Awards 2022
    IDEA Design Awards 2022

    Samsung Electronics Co., Ltd. announced the win of 42 awards, including two Golds, five Silvers, one Bronze and 34 finalists, at the International Design Excellence Awards 2022 (IDEA 2022).

    Sep 13, 2022
  • iF Design Awards 2022
    iF Design Awards 2022
    iF Design Awards 2022

    Samsung Electronics Co., Ltd. received a total of 71 awards, including three Gold Awards, at the International Forum (iF) Design Award 2022, a prestigious German international design competition.

    Apr 13, 2022
  • IDEA Design Awards 2021
    IDEA Design Awards 2021
    IDEA Design Awards 2021

    Samsung Electronics Co., Ltd. today announced that it has won 48 awards at the world-renowned International Design Excellence Awards (IDEA) 2021, including seven Silvers, three Bronzes and thirty-eight finalists.

    Sep 23, 2021