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Think 2030

The Samsung Design Europe Atelier Team researches future lifestyles. Meet the emotional insights based on socio cultural landscapes of 2030.

Our Stories  |  Jun 01, 2023

Latest

Re:Create Design Challenge

Samsung Electronics Co., Ltd. and global design and architecture magazine Dezeen announced the launch of their latest global design competition ‘Re:Create Design Challenge’ to recognize the value of sustainability.

News  |  Jun 01, 2023
  • Design for All Abilities
    Design for All Abilities Stories of People Creating New Possibilities

    These are the stories of people who use their everyday devices to transform inconveniences into new possibilities. Check out the stories inspiring us to strive for a world where people of all abilities can lead more convenient lives.

    Our Stories  |  May 18, 2023
  • Bigger Screen, Deeper Thoughts
    Bigger Screen, Deeper Thoughts Expanding Life with the Bespoke 4-Door Flex™ Refrigerator with Family Hub™+

    The Bespoke 4-Door Flex™ Refrigerator with Family Hub™+ has been ushering in new changes for today’s kitchen and household. We looked into the thoughts and considerations put into designing this convenient refrigerator that offers a bigger and more joyous experience for our users.

    Our Stories  |  Apr 18, 2023
  • Tranquil Yet Charming Movements
    Tranquil Yet Charming Movements W23 & W23 Flip Live Wallpaper Story

    Experience the elegance of light and shadow expressing through the folding angles when opening and closing W23. Introducing the live wallpaper story of W23 and W23 Flip that takes a leap further to elevate premium product value.

    Our Stories  |  Apr 04, 2023
  • iF Design Awards 2023

    Samsung Electronics Co., Ltd. received a total of 80 awards at the International Forum (iF) Design Awards 2023, a prestigious German international design competition.

    News  |  Apr 18, 2023

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  • #Sustainable_Design

    Samsung Electronics is constantly striving for sustainable design. Here are design stories that improve life and have positive impact on the environment.

  • #History_of_Refrigerators

    Refrigerators has taken different forms and carried different features over the course of history. What kind of refrigerators where in demand 10 years ago? Check out the story of how refrigerator designs evolved over the years.

  • #Interview_with_Designers

    We talked to designers who create the future of Samsung Design. How did you become the designer you are today? What inspires you, and how do you approach design?

  • #Path_of_Innovation

    The first Edge display in a mobile phone, the first virtual flames in an induction, the first furniture-like TV, the first wind-free air conditioner… Every innovative product we know and enjoy today started off with an innovative leap of faith. Look back on the groundbreaking design stories of models that led the path of innovation.

  • #Colorful_Thoughts

    The various colors that go into the different components of a product have each been carefully chosen by designers through an incredibly thoughtful process. Follow the meticulous process of designers as they explore the perfect color combination and adjust the smallest details in brightness and saturation to find the best colors for each product.

    • Make Your Own Lifestyle
      Make Your Own Lifestyle
      Make Your Own Lifestyle

      Put a Spotlight on Your Life with Bespoke Design

      Nov 30, 2021
    • Flow Around Circle
      Flow Around Circle
      Flow Around Circle

      Samsung Galaxy Watch4 Design Story

      Aug 24, 2021
    • Into the Blue
      Into the Blue
      Into the Blue

      The Thoughts of Designers Within Samsung’s Blue

      Apr 14, 2020
    • Vacuum Color Story
      Vacuum Color Story
      Vacuum Color Story

      VC7000H, VR9000H Vacuum Color Story

      Oct 07, 2014

News
  • 2023 Corporate Design Center Communication Day
    2023 Corporate Design Center Communication Day
    2023 Corporate Design Center Communication Day

    Samsung Corporate Design Center held the Communication Day event on April. The Corporate Design Center Teams took this time to communicate and bond with each other through valuable insight.

    Apr 13, 2023
  • IDEA Design Awards 2022
    IDEA Design Awards 2022
    IDEA Design Awards 2022

    Samsung Electronics Co., Ltd. announced the win of 42 awards, including two Golds, five Silvers, one Bronze and 34 finalists, at the International Design Excellence Awards 2022 (IDEA 2022).

    Sep 13, 2022
  • iF Design Awards 2022
    iF Design Awards 2022
    iF Design Awards 2022

    Samsung Electronics Co., Ltd. received a total of 71 awards, including three Gold Awards, at the International Forum (iF) Design Award 2022, a prestigious German international design competition.

    Apr 13, 2022
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