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2011 Samsung at Salone Internazionale del Mobile Milano

Digital Humanism

Emotional Connections with Digital Technology

Samsung chose the 2011 Milan Furniture Fair as the place to showcase the innovation and philosophy of Samsung Electronics. ‘Lead Me to Your Door’, a collaborative exhibition by Samsung and media art duo Mioon. The exhibition stressed the value of messages that are sent between people, the essence of communication itself. As the role of technology evolves in our socio-cultural lives, Samsung aimed to enhance their value as a ‘Smart Creator’.

The entrance of the exhibition space.

Lead me to your door

In 2011 Milan Furniture Fair, ‘Lead Me to Your Door’ consisted of Samsung’s products arranged in the form of two human torsos.

‘Lead Me to Your Door’ consisted of 88 Samsung LED Monitors arranged in the form of human torsos. The two human forms constructed of Samsung products embraced visitors with its arms outstretched toward the entrance, appealing to our emotions and dreams. 88 different videos were displayed on each panel, sharing real life stories of everyday people. Each panel offered a glimpse into individual lives of a person, but all together created a kaleidoscope effect that symbolized our world.

Captured image of ‘An alien’s room’ video. Captured image of ‘A room for communication’ video. Captured image of ‘A room for a magnifying glass’ video.

Designing the smarter and better life

Our lives have significantly improved now that communication has the possibility to transcend time and space. Samsung Electronics emphasized the value of technology at the 2011 Milan Furniture Fair, demonstrating that it has the possibility to strengthen the trust and communication between one another. Technology and design are the powering force and philosophy behind Samsung’s creations, adding value to service and products that makes life more meaningful.

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