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Seventh Chapter: Designed Anew

Galaxy Z Fold7 | Z Flip7 Design Story

The seventh chapter of the Galaxy Z Series was designed with the mindset of starting from scratch. Discover the story behind the product and the designer’s persistent pursuit of incredible design, through an interview with Hubert Lee, Head of the MX Design Team, and Huichul Yang, Head of the MX UX Team.

Our Stories  |  Jul 11, 2025

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Opening Packaging Possibilities Opening Packaging Possibilities

Opening Packaging Possibilities

Advanced Concept Package Design for Small Portable Projectors, BOJAGI

The BOJAGI project to discover advanced concept package design for small portable projectors was inspired by Korean cloth Bojagi. Meet the designers and discover the exciting stories behind BOJAGI.

Our Stories  |  May 08, 2025
  • Editorial: Enriching Life Through Human-centered Design

    We are redefining what it means to be a design-driven company. Discover the message from Mauro Porcini, President and Chief Design Officer of Samsung Electronic.

    News  |  Jul 11, 2025
  • 2025 Accessibility Festival Week

    The 2025 Accessibility Festival Week was held at Samsung Electronics UK from May 13 to 15.

    News  |  May 20, 2025
  • Tap into the Next Era of Home Entertainment
    Tap into the Next Era of Home Entertainment The Premiere 5 Design Story

    Compact size for easy portability, a look that blends beautifully into any space, and more convenient touch interaction. Discover the design story behind The Premiere 5, bringing new experience and value to everyday life.

    Our Stories  |  Apr 21, 2025
  • Essence Takes the Lead
    Elegantly Refining the Essence 2025 Bespoke AI Dishwasher Design Story

    We aim to create timeless value through a user-centric approach. Discover the design story of the 2025 Bespoke AI Dishwasher that has strengthened its essence through continuous innovation.

    Our Stories  |  Mar 27, 2025

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  • #Meet_the_Designers

    Extraordinary inspiration begins with taking a closer look at everyday experiences that once inadvertently passed us by. Discover the stories from daily life that sparked innovation among Samsung designers.

  • #Essence_of_Galaxy_S

    For over 10 years, the Galaxy S series has solidified its distinct identity through a commitment to high-quality design. Look back over the Galaxy S series design story, which has consistently introduced new value with every release by expanding flexibly while staying true to its essence.

  • #Imagine_What’s_Next

    Imagining the future is the driving force behind innovations that advance our everyday lives one step further. Here, we introduce Samsung Design’s vision for tomorrow, for us living today.

  • #Local_to_Global

    Our customers come from diverse cultures and environments. In our efforts to enrich their everyday experiences, we strive to understand their cultural foundations more deeply and relate to their way of life. Explore Samsung Electronics' global design stories capturing each region’s unique characteristics.

  • #User_eXperience

    We always design with the voices of users in mind, to ensure our products cater to everyone’s unique needs and purpose. Explore Samsung Electronics' UX story, bridging the gap between our daily lives and smart, seamless experiences.

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NEWS

  • Mauro Porcini Appointed as Chief Design Officer
    Mauro Porcini Appointed as Chief Design Officer
    Mauro Porcini Appointed as Chief Design Officer

    Samsung Electronics announced the appointment of Mauro Porcini as its President and Chief Design Officer.

    Apr 1, 2025
  • iF Design Awards 2025
    iF Design Awards 2025
    iF Design Awards 2025

    Samsung Electronics announced that it received a total of 58 awards at the International Forum (iF) Design Awards 2025, a prestigious German international design competition.

    Feb 28, 2025
  • IDEA Design Awards 2024
    IDEA Design Awards 2024
    IDEA Design Awards 2024

    Samsung Electronics Co., Ltd. today announced it has received recognition for its design excellence at the International Design Excellence Awards (IDEA) 2024. The accolades include two Gold, one Silver and two Bronze awards, as well as 40 Finalists.

    Sep 13, 2024
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